Case Studies
Case Studies
Case Studies
Proudly Breaking CPA Records Since 2012.
Proudly Breaking CPA Records Since 2012
200+ Clients. Dozens of industry. 5-Star Reviews.
$0.03 CPA. 15xROAS. Millions of $$$ Spent.
What's the secret? We'll never tell. But our results speak for themselves.
Canva (2018)
Challenge: Canva was unsatisfied with the $1 CPI it had obtained with its in-house marketing team. Ad spend had been $0 for ~1 year. As part of bringing OuiGrowth onboard, Canva set a goal of $0.25 to qualify a success.
Strategy: OuiGrowth aligned Canva's design resources, budget, and brand assets in order to maximize impact. We identified several 'jobs-as-a-service' opportunities and worked relentlessly, testing >1000 A/B test variables to find ad -> target audience fit.
Meta Ads
CPA
$0.03
Users Gained
250K
Review
5★
Canva (2018)
Challenge: Canva was unsatisfied with the $1 CPI it had obtained with its in-house marketing team. Ad spend had been $0 for ~1 year. As part of bringing OuiGrowth onboard, Canva set a goal of $0.25 to qualify a success.
Strategy: OuiGrowth aligned Canva's design resources, budget, and brand assets in order to maximize impact. We identified several 'jobs-as-a-service' opportunities and worked relentlessly, testing >1000 A/B test variables to find ad -> target audience fit.
Meta Ads
CPA
$0.03
Users Gained
250K
Review
5★
Canva (2018)
Challenge: Canva was unsatisfied with the $1 CPI it had obtained with its in-house marketing team. Ad spend had been $0 for ~1 year. As part of bringing OuiGrowth onboard, Canva set a goal of $0.25 to qualify a success.
Strategy: OuiGrowth aligned Canva's design resources, budget, and brand assets in order to maximize impact. We identified several 'jobs-as-a-service' opportunities and worked relentlessly, testing >1000 A/B test variables to find ad -> target audience fit.
Meta Ads
CPA
$0.03
Users Gained
250K
Review
5★
Ground News (2020 - Present)
Challenge: Ground News had not yet found product-market fit. They needed validation and consistent revenue growth month-over-month.
Strategy:'Given the resource/asset landscape which included strong engineering chops, lack of existing multimedia content, and strong mission-driven product positioning, we opted for programmatic asset deployment. This allowed us to test thousands of ads in a few months, dramatically compressing A/B testing time and yielding winning assets on Meta & Google Ads.
Meta & Google Ads
CPA
$0.25
Scale
$150K
Review
5★
Ground News (2020 - Present)
Challenge: Ground News had not yet found product-market fit. They needed validation and consistent revenue growth month-over-month.
Strategy:'Given the resource/asset landscape which included strong engineering chops, lack of existing multimedia content, and strong mission-driven product positioning, we opted for programmatic asset deployment. This allowed us to test thousands of ads in a few months, dramatically compressing A/B testing time and yielding winning assets on Meta & Google Ads.
Meta & Google Ads
CPA
$0.25
Scale
$150K
Review
5★
Ground News (2020 - Present)
Challenge: Ground News had not yet found product-market fit. They needed validation and consistent revenue growth month-over-month.
Strategy:'Given the resource/asset landscape which included strong engineering chops, lack of existing multimedia content, and strong mission-driven product positioning, we opted for programmatic asset deployment. This allowed us to test thousands of ads in a few months, dramatically compressing A/B testing time and yielding winning assets on Meta & Google Ads.
Meta & Google Ads
CPA
$0.25
Scale
$150K
Review
5★
Usability
85%
User Retention
Starbucks (2018)
Challenge: Starbucks needed to drive in-store traffic to its 'CloudBar' cold drink pop-up shops in key test markets.
Strategy: We deployed special coupons and focused on reaching
Instagram Ads
CPE
$0.01
Brand Lift
40%
Review
5★
Starbucks (2018)
Challenge: Starbucks needed to drive in-store traffic to its 'CloudBar' cold drink pop-up shops in key test markets.
Strategy: We deployed special coupons and focused on reaching
Instagram Ads
CPE
$0.01
Brand Lift
40%
Review
5★
Starbucks (2018)
Challenge: Starbucks needed to drive in-store traffic to its 'CloudBar' cold drink pop-up shops in key test markets.
Strategy: We deployed special coupons and focused on reaching
Instagram Ads
CPE
$0.01
Brand Lift
40%
Review
5★
eCowHides (2020)
Challenge: eCowhides had previously attained ROAS as high as 12.00 but recently their ROAS had fallen to 7.50 on Meta Ads.
Strategy: We thoroughly audited Meta Ad performance, found the areas which contributes to performance declined, fixed them, deployed new best practices, and beat previous ROAS records on the account.
Meta Ads
ROAS
15x
CPA
$25
Review
5★
eCowHides (2020)
Challenge: eCowhides had previously attained ROAS as high as 12.00 but recently their ROAS had fallen to 7.50 on Meta Ads.
Strategy: We thoroughly audited Meta Ad performance, found the areas which contributes to performance declined, fixed them, deployed new best practices, and beat previous ROAS records on the account.
Meta Ads
ROAS
15x
CPA
$25
Review
5★
eCowHides (2020)
Challenge: eCowhides had previously attained ROAS as high as 12.00 but recently their ROAS had fallen to 7.50 on Meta Ads.
Strategy: We thoroughly audited Meta Ad performance, found the areas which contributes to performance declined, fixed them, deployed new best practices, and beat previous ROAS records on the account.
Meta Ads
ROAS
15x
CPA
$25
Review
5★
Jenfi (2020 - 2024)
Challenge: Jenfi had not yet found market-fit. It required validation and to establish MRR in Singapore, Vietnam, Indonesia, and Malaysia.
Strategy: We sought to understood country-specific nuances both in regard to legality and cultural ad-consumption habits. From there, we were able to tailor messaging to each market and hone in on customer paint points that could be used to leverage lead-gen efforts.
Meta, Google, LinkedIn Ads
CPL
$2
SQL %
45%
Review
5★
Jenfi (2020 - 2024)
Challenge: Jenfi had not yet found market-fit. It required validation and to establish MRR in Singapore, Vietnam, Indonesia, and Malaysia.
Strategy: We sought to understood country-specific nuances both in regard to legality and cultural ad-consumption habits. From there, we were able to tailor messaging to each market and hone in on customer paint points that could be used to leverage lead-gen efforts.
Meta, Google, LinkedIn Ads
CPL
$2
SQL %
45%
Review
5★
Jenfi (2020 - 2024)
Challenge: Jenfi had not yet found market-fit. It required validation and to establish MRR in Singapore, Vietnam, Indonesia, and Malaysia.
Strategy: We sought to understood country-specific nuances both in regard to legality and cultural ad-consumption habits. From there, we were able to tailor messaging to each market and hone in on customer paint points that could be used to leverage lead-gen efforts.
Meta, Google, LinkedIn Ads
CPL
$2
SQL
45%
Review
5★
Yizzam (2015-2020)
Challenge: With over 250K+ SKUs, Yizzam suffered from messaging fragmentation. Designs were scraped from the internet and product validation had not been systematically approached.
Strategy: We identified art t-shirts as the strongest in Yizzam's collection. Using our A/B testing methodology we landed on art teachers and educators being the strongest target market. Our success with Yizzam highlights the importance of finding ad -> audience fit.
Meta Ads
CPA
$4
ROAS
4.50
Review
5★
Yizzam (2015-2020)
Challenge: With over 250K+ SKUs, Yizzam suffered from messaging fragmentation. Designs were scraped from the internet and product validation had not been systematically approached.
Strategy: We identified art t-shirts as the strongest in Yizzam's collection. Using our A/B testing methodology we landed on art teachers and educators being the strongest target market. Our success with Yizzam highlights the importance of finding ad -> audience fit.
Meta Ads
CPA
$4
ROAS
4.50
Review
5★
Yizzam (2015 - 2020)
Challenge: With over 250K+ SKUs, Yizzam suffered from messaging fragmentation. Designs were scraped from the internet and product validation had not been systematically approached.
Strategy: We identified art t-shirts as the strongest in Yizzam's collection. Using our A/B testing methodology we landed on art teachers and educators being the strongest target market. Our success with Yizzam highlights the importance of finding ad -> audience fit.
Meta Ads
CPE
$0.01
Brand Lift
40%
Review
5★
Testimonials
There's a reason people are raving about us 🤩
"OuiGrowth helped us achieve our ad goals on Facebook, Instagram, and Reddit. We were especially surprised with Reddit, which we hadn't cconsidered before. Thanks OuiGrowth!"
Ian Lawson
Slickplan
"Kevin was instrumental in our fintech's early marketing success, building impactful digital campaigns and expertly guiding our regional marketing strategy. As we grew, his ability to grasp cultural nuances and navigate country-specific challenges was essential as we expanded into Indonesia and Vietnam. Organized, resourceful, and consistently positive, Kevin provided valuable assessments. I highly recommend him as a skilled and adaptable marketing professional."
Jeffrey Liu
Jenfi
"We had a very vague idea of where we wanted to take our project and OuiGrowth was instrumental in helping us build a strategy and then executing it. They are willing to ask "what if" and always thinking how to go bigger and better. They have a great feel for social platforms and advertising and how to deliver the most value from an impact and cost perspective- I would be happy to work with them again."
Crosby Steiner
Starbucks
"Kevin at OuiGrowth has always been professional and forward-thinking. OuiGrowth is a valued resource that provides the strategy and execution necessary to grow."
Chris Sloan
PASCO Scientific
“OuiGrowth helped us grow Iberia Airlines’ customer base, improved retention rate, increased engagement, and follower count. What’s more, they were able to do it in English, Spanish, French, and Italian. We hope we can work with them again someday. Thanks again OuiGrowth!"
Jose Balido
Iberia Airlines
"OuiGrowth did an exceptional job for Canva on our Meta Ads campaign, reaching CPA as low as 0.03 cts. They're always enthusiastic and dedicated to reaching our ambitious goals. We will definitely get in touch again for our future social paid and organic campaigns. Highly recommended marketing specialists!"
Pierre Girardot
Canva
Process
Our simple 4-step process to skyrocket your business.
We've got the frameworks, methodologies, and processes needed to reach success.
Business Audit
Before we begin we need to understand your business fully, from your resources, positioning, competitive landscape, sales funnel, previous efforts, and customers.
Campaign Setup
Then, we'll need to create a tailored strategy guaranteed to hit your goals.
Optimization
At this stage we'll ruthlessly test every variable from targeting to image to copy in order to maximize ROAS and reduce CPA.
Blast Off!
Once we reach our targets, we'll scale vertically and horizontally, ensuring your business scales to new heights.
Process
Our simple 4-step process to skyrocket your business.
We've got the frameworks, methodologies, and processes needed to reach success.
Business Audit
Audit
Before we begin we need to understand your business fully, from your resources, positioning, competitive landscape, sales funnel, previous efforts, and customers.
Campaign Setup
Setup
Then, we'll need to create a tailored strategy guaranteed to hit your goals.
Optimization
Optimization
At this stage we'll ruthlessly test every variable from targeting to image to copy in order to maximize ROAS and reduce CPA.
Blast Off!
Once we reach our targets, we'll scale vertically and horizontally, ensuring your business scales to new heights.
Ready to scale to new heights? ⛰️
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.