TikTok Ads Aren't Just
"Facebook Ads with Music"
TikTok Ads Aren't Just
"Facebook Ads with Music"
TikTok Ads Aren't Just
"Facebook Ads with Music"
TikTok Ads require 50 events in 7 days to leave learning phase—that's more than any other platform.
Most advertisers fail because they don't understand TikTok's unique requirements.
-Kevin Veitia
Founder, OuiGrowth
TikTok Ads require 50 events in 7 days to leave learning phase—that's more than any other platform.
Most advertisers fail because they don't understand TikTok's unique requirements.
-Kevin Veitia
Founder, OuiGrowth
The TikTok Challenge
The TikTok Challenge
Higher event thresholds: TikTok needs more data than Meta or Google to optimize effectively
Higher event thresholds: TikTok needs more data than Meta or Google to optimize effectively
Higher event thresholds: TikTok needs more data than Meta or Google to optimize effectively
Fraud detection: Install optimization is easily gamed—you need to optimize for deeper funnel events
Fraud detection: Install optimization is easily gamed—you need to optimize for deeper funnel events
Fraud detection: Install optimization is easily gamed—you need to optimize for deeper funnel events
Creative fatigue: Content that works on other platforms often fails on TikTok
Creative fatigue: Content that works on other platforms often fails on TikTok
Creative fatigue: Content that works on other platforms often fails on TikTok
What You Get
Platform-Specific Strategy:
Platform-Specific Strategy:
Campaigns built for TikTok's algorithm, not adapted from other platforms
Campaigns built for TikTok's algorithm, not adapted from other platforms
Event Optimization Mastery:
Event Optimization Mastery:
Skip install optimization and go straight to events that matter for your business
Skip install optimization and go straight to events that matter for your business
Creative Direction:
Creative Direction:
Native TikTok content that performs, not repurposed Facebook ads
Native TikTok content that performs, not repurposed Facebook ads
Scaling Framework:
Scaling Framework:
How to consolidate markets and hit those crucial 50 events in 7 days
How to consolidate markets and hit those crucial 50 events in 7 days
Testimonials
Testimonials
Testimonials
"Kevin at OuiGrowth has always been professional and forward-thinking. OuiGrowth is a valued resource that provides the strategy and execution necessary to grow."
Chris Sloan
PASCO Scientific
"OuiGrowth helped us achieve our ad goals on Facebook, Instagram, and Reddit. We were especially surprised with Reddit, which we hadn't cconsidered before. Thanks OuiGrowth!"
Ian Lawson
Slickplan
"Kevin at OuiGrowth has always been professional and forward-thinking. OuiGrowth is a valued resource that provides the strategy and execution necessary to grow."
Chris Sloan
PASCO Scientific
"OuiGrowth helped us achieve our ad goals on Facebook, Instagram, and Reddit. We were especially surprised with Reddit, which we hadn't cconsidered before. Thanks OuiGrowth!"
Ian Lawson
Slickplan
“OuiGrowth helped us grow Iberia Airlines’ customer base, improved retention rate, increased engagement, and follower count. What’s more, they were able to do it in English, Spanish, French, and Italian. We hope we can work with them again someday. Thanks again OuiGrowth!"
Jose Balido
Iberia Airlines
"Kevin was instrumental in our fintech's early marketing success, building impactful digital campaigns and expertly guiding our regional marketing strategy. As we grew, his ability to grasp cultural nuances and navigate country-specific challenges was essential as we expanded into Indonesia and Vietnam. Organized, resourceful, and consistently positive, Kevin provided valuable assessments. I highly recommend him as a skilled and adaptable marketing professional."
Jeffrey Liu
Jenfi
“OuiGrowth helped us grow Iberia Airlines’ customer base, improved retention rate, increased engagement, and follower count. What’s more, they were able to do it in English, Spanish, French, and Italian. We hope we can work with them again someday. Thanks again OuiGrowth!"
Jose Balido
Iberia Airlines
"Kevin was instrumental in our fintech's early marketing success, building impactful digital campaigns and expertly guiding our regional marketing strategy. As we grew, his ability to grasp cultural nuances and navigate country-specific challenges was essential as we expanded into Indonesia and Vietnam. Organized, resourceful, and consistently positive, Kevin provided valuable assessments. I highly recommend him as a skilled and adaptable marketing professional."
Jeffrey Liu
Jenfi
"OuiGrowth did an exceptional job for Canva on our Meta Ads campaign, reaching CPA as low as 0.03 cts. They're always enthusiastic and dedicated to reaching our ambitious goals. We will definitely get in touch again for our future social paid and organic campaigns. Highly recommended marketing specialists!"
Pierre Girardot
Canva
"We had a very vague idea of where we wanted to take our project and OuiGrowth was instrumental in helping us build a strategy and then executing it. They are willing to ask "what if" and always thinking how to go bigger and better. They have a great feel for social platforms and advertising and how to deliver the most value from an impact and cost perspective- I would be happy to work with them again."
Crosby Steiner
Starbucks
"OuiGrowth did an exceptional job for Canva on our Meta Ads campaign, reaching CPA as low as 0.03 cts. They're always enthusiastic and dedicated to reaching our ambitious goals. We will definitely get in touch again for our future social paid and organic campaigns. Highly recommended marketing specialists!"
Pierre Girardot
Canva
"We had a very vague idea of where we wanted to take our project and OuiGrowth was instrumental in helping us build a strategy and then executing it. They are willing to ask "what if" and always thinking how to go bigger and better. They have a great feel for social platforms and advertising and how to deliver the most value from an impact and cost perspective- I would be happy to work with them again."
Crosby Steiner
Starbucks
Why Most TikTok Campaigns Fail
After analyzing dozens of TikTok ad accounts, I've discovered the pattern:
They optimize for installs (easily frauded)
They split campaigns by country (can't reach event thresholds)
They use video creative from other platforms
They don't account for TikTok's unique user behavior
They optimize for installs (easily frauded)
They split campaigns by country (can't reach event thresholds)
They use video creative from other platforms
They don't account for TikTok's unique user behavior
My TikTok Success Framework
Phase 1:
Market Consolidation—Combine geos to reach event thresholds faster
Market Consolidation—Combine geos to reach event thresholds faster
Phase 2:
Event Optimization—Move beyond installs to revenue-driving events
Event Optimization—Move beyond installs to revenue-driving events
Phase 3:
Creative Testing—Native content that resonates with TikTok audiences
Creative Testing—Native content that resonates with TikTok audiences
Phase 4:
Scale & Optimize—Systematic scaling based on proven performers
Scale & Optimize—Systematic scaling based on proven performers
Ready to crack the TikTok code?
Book a Free 30-Minute Strategy Session
Book a Free 30-Minute Strategy Session
No sales pitch. No generic advice. Just actionable insights based on 12+ years of performance marketing experience.
No sales pitch. No generic advice. Just actionable insights based on 12+ years of performance marketing experience.
In this call, I'll:
Review your current campaigns
Identify your biggest opportunities
Share specific recommendations you can implement immediately
Discuss how we can work together
Review your current campaigns
Identify your biggest opportunities
Share specific recommendations you can implement immediately
Discuss how we can work together
"Kevin's systematic approach to ad optimization has been game-changing for our business. His insights go far beyond what we were getting from traditional agencies." — Growth Marketing Director, 8-Figure E-commerce Company
"Kevin's systematic approach to ad optimization has been game-changing for our business. His insights go far beyond what we were getting from traditional agencies." — Growth Marketing Director, 8-Figure E-commerce Company