The Challenge
Ceremony Matcha came to us with inconsistent Meta Ads performance - they were unable to sustainably reach 3x ROAS on Facebook ads and couldn't maintain their ROAS performance on Google Ads despite being an authentic, premium matcha brand with strong organic positioning.
What Everyone Else Was Doing Wrong
Like most wellness and beverage brands, they were following the standard playbook of short-form copy and prioritizing video content over static images. The 'gurus' told them to 'keep it simple' and 'let visuals do the talking,' but that was completely wrong for their premium, education-focused market where customers needed to understand the authentic quality and health benefits of ceremonial-grade matcha.
The Methodology: Strategic Thinking Over Tactics
Instead of throwing more money at trendy creative formats, we focused on the fundamentals:
Product ↔️ Market Fit validation for premium wellness consumers
Ad ↔️ Target Audience Fit optimization using psychological principles
Applying Dr. Eric Whitman's Cashvertising principles - specifically the Life Force Eight and Societal Nine frameworks to craft compelling, longer-form copy that educated and converted
OuiGrowth’s Approach
Our process was methodical:
Week 1-2: SureFire methodology implementation - variabilizing every single component of their Meta ads to identify high-performing elements
Week 3-4: Testing long-form copy against industry-standard short copy, applying psychological triggers from Cashvertising
Month 2: Optimization phase focusing on static image creative that outperformed video content
Month 3: Scaling the winning combinations while maintaining focus and reducing complexity
The Results: Specific Numbers
The results spoke for themselves:
ROAS Performance: Achieved and maintained sustainable 3x ROAS on Meta ads
Creative Efficiency: Static ads delivered better performance with 70% lower production costs compared to video content
Operational Impact: Reduced team complexity and personnel time spent on creative production
Business Stability: Enabled reliable revenue forecasting and eliminated cash flow uncertainty
Timeline: Sustainable results achieved within 3 months
The Lesson: Strategy Makes All the Difference
The key wasn't just the tactics - it was understanding that:
Premium wellness brands require educational copy that builds trust and justifies price points
Static images eliminate production bottlenecks while maintaining creative quality
Systematic creation of variables reveals winning elements faster than broad testing
Total cost analysis (including team time and complexity) often favors simpler creative approaches
Ready to Transform Your Ad Performance?
If you're struggling with inconsistent ROAS, unsustainable ad spend, or following "best practices" that aren't working for your business, let's talk.
Book a free consultation call with OuiGrowth to discover how our systematic approach can unlock sustainable growth for your brand - without the guesswork.