The Challenge
CreativiU came to us with a complete advertising restart challenge - their cost per acquisition was stuck at $28 despite being a premium 'Netflix for Arts & Crafts' platform. After a change in ownership, they needed to reestablish their entire ad presence from scratch following two years of zero advertising.
What Everyone Else Was Doing Wrong
Like most online learning platforms, they were relying solely on their historically best-performing vertical (sewing) and assuming that past performance would automatically translate to current market conditions. The 'gurus' told them to 'stick with what worked before,' but that was completely wrong for a platform that had been dormant for two years.
The reality was that after two years offline, they were essentially starting from zero with:
No active pixel data
No current audience insights
Outdated creative strategies
Limited vertical testing beyond sewing
The Methodology: Strategic Thinking Over Tactics
Instead of throwing money at their previous "winning" approach, we focused on the fundamentals:
Product ↔️ Market Fit validation across multiple craft verticals
Ad ↔️ Target Audience Fit optimization for their premium positioning
Systematic vertical expansion to discover untapped opportunities beyond their historical sewing focus
OuiGrowth’s Approach
Our process was methodical:
Month 1: Complete campaign rebuild and baseline establishment
Reconstructed targeting based on premium arts & crafts audience
Implemented comprehensive vertical testing beyond just sewing
Achieved first milestone: $28 CPA down to $15 CPA
Month 2: Strategic optimization and data collection
Analyzed which creative formats resonated with different craft verticals
Refined audience segments for middle to upper-aged female demographic
Identified high-potential verticals previously overlooked
Months 3-4: Scaling and vertical expansion
Systematically tested "historically overseen" verticals
Achieved ROAS positive performance across multiple categories
Reached breakthrough performance levels
The biggest breakthrough came from challenging conventional wisdom: While sewing had been their historical best performer, our systematic testing revealed that multiple other craft verticals were equally viable - they had simply never been properly tested and optimized.
This discovery opened up entirely new growth opportunities and dramatically expanded their potential market reach.
The Results: 71% savings
The results spoke for themselves:
Cost Per Acquisition: Improved from $28 to $8 (71% improvement)
Timeline Milestones: $28 → $15 CPA in Month 1, then $15 → $8 CPA by Month 4
Business Impact: Established Facebook ads as their most important acquisition channel
Strategic Expansion: Validated multiple new craft verticals for sustainable growth
Timeline: Achieved breakthrough results in just 4 months
We didn't just restore their advertising capabilities; we surpassed their historical best performance while expanding their market reach.
Facebook ads became their primary growth engine, positioning them for sustainable scaling across multiple craft categories rather than being limited to a single vertical.
The real victory: CreativiU went from a dormant platform to having a systematic, scalable acquisition strategy that could support their premium positioning in the competitive online learning space.
Ready to Transform Your Online Ads Performance?
If you're struggling with high acquisition costs, stagnant campaigns, or want to discover untapped growth opportunities like CreativiU did, let's talk.
CreativiU's 71% CPA improvement didn't happen by accident - it was the result of systematic strategy, methodical testing, and strategic thinking over tactical quick fixes.