The Challenge
Jenfi came to us with a fundamental problem - they had no idea if their fintech product would work in Southeast Asia. Despite spending months on paid ads driving traffic to landing pages, they couldn't validate product-market fit and had no viable path to market.
What Everyone Else Was Doing Wrong
Like most B2B SaaS companies entering new markets, Jenfi was following the "standard playbook" - beautiful landing pages, lengthy forms, and hoping Western conversion tactics would translate to Southeast Asian markets. The prevailing wisdom said "optimize your landing page copy and design," but that was missing the real issue entirely.
The Strategic Insight
Instead of tweaking landing page elements, we focused on the fundamental mismatch between their acquisition strategy and local market behavior. The real problem wasn't the product or the targeting - it was forcing Southeast Asian prospects through a Western-style conversion funnel that felt foreign and friction-heavy to them.
The Contrarian Approach
Here's what surprised everyone: the landing page wasn't the solution - it was the problem. While everyone obsessed over landing page optimization, we discovered that native lead forms within the ad platform itself converted 50% better and felt more natural to Southeast Asian users.
OuiGrowth’s Approach
My process was systematic:
Week 1: Analyzed the disconnect between ad engagement and landing page performance
Week 2: Hypothesized that platform-native experiences would outperform custom landing pages
Week 3: A/B tested native lead forms against their existing landing page funnel
Week 4: Optimized and scaled the winning approach
The Results: 50% less Cost per Lead
The numbers spoke for themselves:
Cost Per Lead: Dropped by 50% immediately after switching to native forms
Qualification Rate: Improved from 40% to 45% (12.5% increase in lead quality)
Market Validation: Finally achieved viable unit economics in Southeast Asia
Long-term Impact: Scalable, sustainable ad performance for over 4 years
Timeline: Achieved breakthrough results in under 30 days
The Strategic Lesson
This case proves that successful international expansion isn't about translating your domestic playbook - it's about understanding local user behavior and platform preferences. It's never about having the "perfect" landing page - it's about removing friction and meeting prospects where they're most comfortable converting.
The Bigger Picture
What made this work wasn't advanced targeting or creative genius - it was recognizing that user experience extends beyond your website to the entire conversion journey. Sometimes the most sophisticated solution is the simplest one that respects local market dynamics.
Curious how platform-native strategies might unlock growth in your target markets? Every situation is unique, but the principle of reducing conversion friction remains universal. Happy to explore what's possible in a brief conversation.