The Challenge
Pasco came to us with ineffective Meta Ads targeting - they were stuck running basic traffic campaigns despite needing to reach a very specific educator niche audience to drive sales for their educational equipment.
What Everyone Else Was Doing Wrong
Like most B2B educational companies, they were running generic traffic campaigns and struggling with audience targeting. The conventional wisdom told them to 'drive traffic and hope for conversions,' but that was completely wrong for their specialized educator market that requires high-intent, qualified leads.
The Methodology: Strategic Thinking Over Tactics
Instead of throwing more money at traffic campaigns, we focused on the fundamentals:
Product ↔️ Market Fit validation for the educator niche
Ad ↔️ Target Audience Fit optimization to reach their ICP effectively
Strategic shift from traffic to lead generation across both Meta and Google platforms
OuiGrowth’s Approach
Our process was methodical:
Week 1-2: Audience analysis and ICP identification for educator targeting
Week 3-4: Lead campaign setup with native lead forms and automation systems
Month 2: Cross-platform optimization on both Meta and Google for high-intent conversions
Ongoing: Revenue-generating campaign scaling and ROAS optimization
The Results: $60k in 30 Days
The results spoke for themselves:
Revenue Generated: $60,000+ in just 30 days
Campaign Type: Shifted from low-converting traffic to high-ROAS lead generation
Platform Expansion: Successfully scaled from Meta-only to Meta + Google integration
Business Impact: Seismic shift in how they approach digital marketing and lead acquisition
Timeline: Achieved in 30 days with continued high-performance scaling
What started as a simple request for traffic campaigns became a complete transformation of their digital marketing approach, unlocking revenue streams they didn't even realize were possible.
Ready to Transform Your Ad Performance Like Pasco?
Stop wasting money on campaigns that don't convert. If you're ready to shift from generic traffic tactics to strategic, revenue-generating ad campaigns that actually reach your ideal customers, let's talk.
Book a free strategy call with OuiGrowth today and discover how we can unlock hidden revenue streams in your business—just like we did for Pasco with their $60K transformation in 30 days.