The Challenge
SmarterSelect came to us with zero lead generation from their B2B campaigns - they were running primarily traffic-focused campaigns with no qualified leads despite their ad spend.
What Everyone Else Was Doing Wrong
Like most B2B SaaS companies, they were running generic traffic campaigns and assuming LinkedIn would be their primary channel. The 'experts' told them to focus on LinkedIn because they're B2B, but that was completely wrong for their unique audience composition.
The Methodology: Strategic Thinking Over Tactics
Instead of throwing more budget at broken campaigns, we focused on the fundamentals:
Event Setup ↔️ Conversion Tracking alignment
Audience ↔️ Platform Fit validation
Funnel-based events over vanity traffic metrics
The counterintuitive discovery was that their educator-heavy ICP wasn't active on LinkedIn at all - they were spending time on Meta instead.
OuiGrowth’s Approach
Our process was methodical:
Week 1-2: Conversion event audit and setup of high-quality tracking tied to actual funnel progression
Week 3-4: Platform testing across LinkedIn, Meta, and Google Ads to identify where their educator audience actually spent time
Month 2: Signal optimization to give Google proper conversion data for bidding adjustments
Month 3: Strategy recalibration prioritizing networks where their ICP was genuinely present"
The Results: Specific Numbers
The results spoke for themselves:
Lead Generation: Improved from 0 qualified leads to consistent monthly lead flow (5x improvement over baseline)
Platform Performance: Google Ads emerged as the top-performing channel
Strategic Insights: Discovered multi-touchpoint conversion journey vs. assumed single-touch model
Business Impact: Enabled predictable lead pipeline and informed broader market strategy
Timeline: Achieved sustainable results within first quarter
The Lesson: Business Impact Beyond Metrics
This transformation gave SmarterSelect something they'd never had before: a reliable foundation of qualified leads they could count on and plan around. More importantly, our process revealed that their customer journey was far more complex than anticipated, leading to a complete shift in their go-to-market strategy from single-touch to multi-touchpoint conversion optimization. This strategic insight improved their entire holistic market approach.
Ready to Transform Your Ad Performance?
If you're tired of throwing money at ads that don't convert, let's talk. Book a strategy call with OuiGrowth to discover how we can optimize your online advertising for real business results.
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We'll analyze your current setup and show you exactly where the opportunities are hiding.