Audit
An ad account audit that tells you what to fix first.
For $5,000, we go through every paid channel you run, plus your tracking, your funnel and your creative, and tell you exactly what's broken, what's working and what to do next, in order.
What's included
- An audit of every active paid channel, such as Meta, Google, TikTok and Apple Search Ads: structure, targeting, bidding, budgets, search terms and creative performance
- A tracking and attribution review: pixels, the Conversions API, your MMP, click IDs, SKAdNetwork and server-side setup
- A landing page and funnel teardown, with annotated screenshots
- A creative testing framework: kill gates, scale triggers and an AI-assisted production workflow
- A copywriting and messaging framework, with before-and-after examples
- A prioritized action list, ranked by impact and effort
- A findings walkthrough, live (60 to 90 minutes) or recorded, your choice
$5,000, one time, paid up front. Fully refundable until work starts. No account changes are included; the report is written to hand off to whoever implements it.
How the audit works
1. A free 30-minute call
We confirm the audit is the right next step for you and agree which channels it covers.
2. Payment and access
You pay up front and give us access to your ad accounts, analytics and, if relevant, your mobile measurement partner. The 15 business days start once both are in.
3. The audit
We review every active channel, your tracking and attribution, your landing pages and funnel, and your creative.
4. The walkthrough
You get the full report, a ranked action list and a walkthrough. Then your team, your media buyer or we can take it from there.
Proof
- Ceremony MatchaConversion tracking cleaned up, and a new Shopping campaign that returned 16x ROAS
- SmarterSelectCRM data showed paid search wasn't paying, so the recommendation was to stop
- Vivee HomeBroken tracking found before more money went into ads Meta couldn't measure
- trade2sync535 ads, 26 websites on one pixel and a $1,210 cost per sale, traced to three fixable causes
- CHOQSeven years of Google bidding on a $0 goal, found in the audit and fixed under management
Who the audit is for, and who it isn't
Right for
Teams whose results have slipped and nobody can say why, founders about to hire an agency or a media buyer who want a baseline first, and businesses spending under $50,000 a month who want senior eyes without a monthly retainer.
Not right for
It's not a fit if you want changes made inside your accounts during the audit; no account changes are included. And if you aren't spending on ads yet, a few hours of consulting will help more.
Questions
What does the audit cost?
$5,000, one time, paid up front. It's fully refundable until work starts, and once paid, every deliverable is yours.
How long does it take?
About 15 business days, starting once payment and account access are both in.
Do you make changes to the account?
No. The audit is written to hand off to whoever implements it: your team, your media buyer or us, under a management engagement.
Which channels do you cover?
Every active paid channel, such as Meta, Google, TikTok and Apple Search Ads, plus your tracking, landing pages and creative.
Can I audit my account myself first?
Yes. Our guides to auditing Meta Ads and auditing Google Ads walk through the frameworks we use.
Further reading: Meta Ads Audit: A 6-Phase Framework to Cut Wasted Spend · Google Ads Audit Checklist: Find and Fix Wasted Spend · Facebook Ads Agency Selection: How to Avoid the B-Team · How to Prioritize Marketing KPIs and Set Real Targets. Also from OuiGrowth: Paid media · App install ads · Restricted categories. By channel: Meta · Google · TikTok · Reddit.
Not sure an audit is worth it for your account?
Book a free 30-minute consultation and we'll tell you what we'd change first. Want to know what it costs before we talk? Our pricing is public.
Book a Free Consultation